Our Story
Twenty years of passion, curation, and dedication to bringing joy through exceptional design
Founded by Mr. Zhonghua Jiang
In 2004, Mr. Zhonghua Jiang opened JIANG ZHONGHUA, a family-owned retail boutique in Thiesi, Sardinia. What started as a small shop selling quality clothing has grown into a beloved destination for premium apparel and educational wooden toys.
Our boutique operates on a simple principle: purchase exceptional products directly from European artisans and offer them to customers at fair retail prices. Every item in our store is hand-selected, quality-tested, and backed by our commitment to customer satisfaction.
"We believe in transparent pricing, honest service, and selling products that bring genuine joy to families."
The Art of Curation
Passion-Driven
Every selection begins with genuine appreciation for artistry and craftsmanship
Globally Sourced
We travel the world to discover unique pieces you won't find elsewhere
Quality First
Only the finest materials and most skilled artisans make it to our collection
Our Journey
Two decades of growth, learning, and dedication to our craft
Founded in Thiesi, Sardinia
Mr. Zhonghua Jiang established the first boutique
Designer Partnerships
Began curating exclusive European designer brands
Artisan Toy Collection
Launched handcrafted wooden toy line
Sustainability Focus
Committed to eco-friendly and ethical sourcing
Global Community
Serving customers across Europe and beyond
Our Commitment
We are committed to sustainable practices, fair trade partnerships, and supporting artisan communities around the world. Every purchase supports not just a product, but the preservation of traditional crafts and the livelihood of skilled makers.
Via Vittorio Emanuele 25, 07047 Thiesi (SS), Sardinia